Resources

The most successful brands in China employ a holistic, cross-platform approach:

• Awareness & Virality (Douyin): Use short videos and live streams to introduce the brand, generate buzz, and drive immediate traffic to a product link.

• Trust & Conversion (Xiaohongshu): Use authentic KOC content to provide the necessary social proof and validation that converts a curious user into a loyal customer.

• Service & Retention (WeChat): Use WeChat Mini Programs for detailed customer service, membership loyalty, and efficient re-targeting.

The modern customer journey blends these platforms seamlessly, proving that winning in China now requires an integrated content-first mindset.