
The Integrated Strategy: Seamless Funnel Building
The most successful brands in China employ a holistic, cross-platform approach.
Explore insights, guides, and case studies to inspire your next campaign.
Stay informed with the latest marketing trends, tips, and success stories from our team.

The most successful brands in China employ a holistic, cross-platform approach.

Xiaohongshu is fundamentally different; it functions as a highly trusted lifestyle, beauty, and fashion encyclopedia.

Beyond Tmall: How Douyin and Xiaohongshu (RED) are Redefining China’s Content-to-Commerce Funnel
The Great Shift: From Browsing to Discovering
For years, Tmall was
Find quick answers to common questions about our digital marketing services, process, and how we help your brand grow online.
At QIYU Media, we provide integrated marketing services across Southeast Asia and China, including:
We are experienced with Singapore / Malaysia platforms (Facebook, Instagram, TikTok, YouTube, local media) and Chinese social/e‑commerce platforms (WeChat, Douyin, Xiaohongshu, Tmall, etc.). We design strategies which span multiple platforms as needed.
We set clear KPIs at campaign start, such as impressions, engagement rate, leads, conversions or sales uplift. We provide analytics and reporting aligned to your business goals and the specific market context.
Timelines vary depending on scope and markets. For a SEA localised campaign (Singapore/Malaysia), it may take 4 8 weeks from briefing to launch. For full cross border campaigns with China integration, planning may take longer (including localisation, regulatory check, platform setup).
We work with regional and international brands seeking growth in Southeast Asia or China, spanning sectors such as consumer technology, lifestyle, e‑commerce, gaming, and retail. Whether a brand is launching for the first time or expanding, we tailor our approach accordingly.
Simply reach out via our contact page with your brand details, objectives and target market. We’ll schedule a consultation to understand your goals, present a roadmap, and build a custom strategy aligned with your budget and timeline.